Beauty devices: Trends to watch II from Zhengzhou PZ laser slim technology co.,ltd.
2015-09-22

The use of at-home beauty devices has grown tremendously worldwide in recent years, as consumers are incorporating devices into their daily beauty regimes to perform a wide range of beauty functions - ranging from personal maintenance such as facial cleansing, hair removal, manicures/pedicures, to more sophisticated anti-aging, pigmentation/scar removal, anti-cellulite, hair volumizing, and even airbrush makeup. The increase in popularity of beauty devices implies that these devices stand a high chance of replacing conventional beauty formats such as creams and lotions. This presentation will explore some of the drivers of the beauty device trend, as well as examine the implications for conventional beauty brands to survive in today's 'smart' era.
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